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What do you decide today?


    Throughout History,

    Iberoamerica has borne witness to strong, pioneering women whose decisions shaped opportunities for future generations across the World.

    Sor Juana Inés de la Cruz, Mirabal Sisters, Berta Cáceres, Frida Kahlo, Eloisa Díaz, Mercedes Sosa and many others have given women a voice and redefined history.

    Today, we want to continue uplifting these voices and stories and come together to decide and define our place in the World.

    What We Do
    Who We Are
    But most of all
    What we DECIDE.
    Somos decididas

    Being happy is a decision we must make every single day.

    One that does not depend on the circumstances that we are living but on the attitude with which we decide to face our problems.

    Happiness is that: to decide being happy.

    – Frida Khalo, one of the world’s greatest visual artists to date

    Olga Segura

    Producer and Actress

    Olga is a Mexican actress, producer and activist based in the United States. Her most recent project is the American film “Waiting for the Barbarians”, based on the novel written by the winner of the Nobel Prize for Literature, J.M. Coetzee. The film is directed by Oscar-nominated Colombian director Ciro Guerra with actors Mark Rylance, Gana Bayarsaikhan, Johnny Depp and Robert Pattinson.

    Olga was certified in 2014 as a defender of the rights of women and children by the Peace Over Violence organization and the California State Legislature in the United States. In September 2017, together with fellow actresses Karla Souza, Ana de la Reguera and Kate del Castillo, Olga founded the organization “Los Angeles in Mexico” which is dedicated to helping the victims of the 2017 earthquake.

    Bárbara Arredondo Ayala

    Cultural Curator

    Journalist, entrepreneur and cultural curator Barbara has dedicated her life to give visibility to our generation’s most inspiring leaders. She began her career as a journalist at Reporte Indigo where she wrote about issues such as social awareness, gender equality, climate change, and emotional intelligence.

    With more than 13 years of experience, Bárbara has created and advised movements and forums in Latin America, New York and Japan such as The Economist Mexico Summit, Newark Peace and Education Summit, Imagination Summit by the Lincoln Center Institute, Catapulta Fest, Byakko Shinko Kai, Women’s Forum, What a Woman, Angelica Fuentes Foundation, Somos Valientes, among others.

    In 2012 she created a project called i AM HERE, a conference focused on women’s empowerment and community building projects where 300 women who were political, business and influential local leaders gathered during 4 months to learn first hand from Abigail Disney, Patti Smith, Jennifer Siebel Newsom, Alice Walker, Lily Yeh, and Zainab Salbi how to create a positive impact in their city. On 2013, she brought i AM HERE to Mexico City and opened the conversation to men and youth with a 2 day conference that gathered 1,500 audience members.

    In 2018 Bárbara was featured in the book Those Who Inspire: Mexico. In 2015 she was invited as an honorary member of the Fuji Declaration. In 2014, she was part of the first generation of the Us State Department IVLP on Women, Peace and Security. She is co-founder of Decididas, a movement which seeks to raise awareness on the decision making process featuring a variety of women leaders. Barbara studied International Relations at ITESM Campus Monterrey.